Sometimes the task of setting up a new corporate social responsibility program can seem quite difficult. However, it can also be great if one can break down the process into some steps based on general best practices and what other companies have done and succeeded.
It is a good idea to break down the hard task of corporate social responsibility into sections or parts that are easily manageable. This helps you set goals, maintain the program and measure its success.
Step 1: Initiate & Conceive
It is not a one size fit all type of program, this corporate social responsibility program. The three pillars of sustainability should be always placed in the front and these are People, Planet, and Profit, and this should be done when creating the program. Employees and other people involved should be able to connect with the program, and opportunities and other ways should be done for this. These ways can include volunteer days, the tradition of giving; recycling events and peer to peer assistance, and also assistance in times of disasters, and these are opportunities to be done across a wide scope.
Consider taking your CSR program a step further and incorporate cause marketing into the program. Integrate your company's products within the program, and take this as an opportunity to initiate commitments to supply chains and production processes. Consider where and how it makes sense for your company to make a socially responsible and environmentally impactful investments and how to involve your company's employees and leadership in that investment.
Step 2: Implement & Commit
After the idea and all details in the CSR program are determined, it is for you to make it believable in terms of the triple bottom line results for the company. This will need to be done through assessment and the measurement of the program's impact. You need to create a link for your social responsibility program to connect with the company's final business result.
Company sales, customer satisfaction, as well as employee and brand loyalty, including market access, should be assessed and this will determine how the cause driven program had effects on the company. How the program has affected company reputation and profitability have to be determined and you have to prove that this is in a positive way. The program has effects and these can be related to economic, social, and environmental factors, and these should be followed, measured and also communicated.
Step 3: Inspire & Communicate
Endorsement and acceptance from the top level management have to be acquired, and this is essential for a corporate program to succeed. This is no different from the other programs also. The need for the top management to be informed is crucial, thus the results and successes of the program have to be communicated to them. The program's effects on the company's triple bottom line have to be communicated to them, and this should be on a regular basis, informing them of the program's progress and also other undertakings.
Convince leadership to inspire employees and other stakeholders to make "cause" a priority, and encourage employees to participate and get each other involved. Track and share program outcomes and impact with employees, customers, community members, and program beneficiaries to build program recognition, loyalty, and momentum. The success of the program is all about inspiration and participation.
It is a good idea to break down the hard task of corporate social responsibility into sections or parts that are easily manageable. This helps you set goals, maintain the program and measure its success.
Step 1: Initiate & Conceive
It is not a one size fit all type of program, this corporate social responsibility program. The three pillars of sustainability should be always placed in the front and these are People, Planet, and Profit, and this should be done when creating the program. Employees and other people involved should be able to connect with the program, and opportunities and other ways should be done for this. These ways can include volunteer days, the tradition of giving; recycling events and peer to peer assistance, and also assistance in times of disasters, and these are opportunities to be done across a wide scope.
Consider taking your CSR program a step further and incorporate cause marketing into the program. Integrate your company's products within the program, and take this as an opportunity to initiate commitments to supply chains and production processes. Consider where and how it makes sense for your company to make a socially responsible and environmentally impactful investments and how to involve your company's employees and leadership in that investment.
Step 2: Implement & Commit
After the idea and all details in the CSR program are determined, it is for you to make it believable in terms of the triple bottom line results for the company. This will need to be done through assessment and the measurement of the program's impact. You need to create a link for your social responsibility program to connect with the company's final business result.
Company sales, customer satisfaction, as well as employee and brand loyalty, including market access, should be assessed and this will determine how the cause driven program had effects on the company. How the program has affected company reputation and profitability have to be determined and you have to prove that this is in a positive way. The program has effects and these can be related to economic, social, and environmental factors, and these should be followed, measured and also communicated.
Step 3: Inspire & Communicate
Endorsement and acceptance from the top level management have to be acquired, and this is essential for a corporate program to succeed. This is no different from the other programs also. The need for the top management to be informed is crucial, thus the results and successes of the program have to be communicated to them. The program's effects on the company's triple bottom line have to be communicated to them, and this should be on a regular basis, informing them of the program's progress and also other undertakings.
Convince leadership to inspire employees and other stakeholders to make "cause" a priority, and encourage employees to participate and get each other involved. Track and share program outcomes and impact with employees, customers, community members, and program beneficiaries to build program recognition, loyalty, and momentum. The success of the program is all about inspiration and participation.
About the Author:
Sebastian Troup loves writing about philantrophic solutions for businesses and non profit organizations. For additional info about the importance of corporate social responsibility, or to find help setting up a corporate charity giving program, please check out the Truist site today.
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